Update 27/4/2015: We've been informed that this is actually an initiative for Virgin Mobile in Australia, and not the UK as reported. We'd like to apologise for any confusion or inconvenience this may have caused.
Mobile data is getting more and more important, but there are times when you need more than your allowance and adding a little bit extra costs an absolute fortune. Virgin Mobile is going to make that less of an issue, because it's going to start letting customers rollover unused data to the next month.
From now on, anyone who signs up for a new contact with Virgin Mobile will find that any data that they don't use will be rolled and added to their next month's allowance. That means when you find yourself needing a bit more data than normal, you'll have a little safety net that'll keep you going until reset day.
Unused texts and minutes have been rolled over for a while now, but Virgin Mobile noticed that people were more likely to use data than voice. Apparently around half of Virgin customers would have saved money at some point if data rollover had been included in their contracts.
There are a couple of downsides, however. For starters rollover won't automatically be added to your account when you renew your contract, and you'll have to get in touch with Virgin to make it happen. Plus if you do have data rolled over, any data you do use will come out of your regular allowance before it starts eating into your safety net. [TechRadar]