When the OnePlus One came out last year, it was a killer deal: a £229 off-contract Android that was so beautiful, it made Google look bad for charging so much for the Nexus. The only problem was that, aside from special promotions, you needed to be invited to buy it. But that exclusivity is now over: Starting today, anyone can buy a OnePlus One, invites be damned.
Or, sort-of damned at least: OnePlus announced that it’ll keep the invite system when it launches the upcoming OnePlus 2.
OnePlus announced its first phone a year ago today, and this decision underlines how successful its experiment in teensy margins and competing with much larger companies has been.