Tim Cook: The iPad is Being 'Cannibalised' by the iPhone and Mac

By Tom Pritchard on at

Apple has been having a pretty great time recently, what with all those records being smashed by iPhones, the new MacBook, and people actually bothering to go out and buy an Apple Watch. The iPad isn't playing ball, though, and Tim Cook has admitted it's because of other Apple products.

When asked whether or not the iPhone 6 Plus is hurting iPad sales, Cook responded with "Have we had cannibalisation? The answer is yes." In essence, people seem to be choosing to buy the large screen iPhone instead of a separate device that one could argue is less useful.

Cook also confirmed that the Mac has been eating the iPad's sales as well, but both trends are not something Apple is particularly concerned about. "It is what it is," Cook said. "It will play out and at some point it will stabilise. I can't say exactly when, but I'm pretty confident that it will."

He later added that he belives that the iPad will be a major player in enterprise, indicating that business customers may be target audience for future versions of the iPad. Is it just me, or does that sound like a hint about the ever-rumoured iPad Pro?

Sales of tablets in general haven't been that great recently, due in part to the popularity of larger screen smartphones. The iPad is no exception, with only 12.6 million units being sold in the last three months. That's a 23 per cent drop from last year.

So not even Apple has the power to make consumers buy something they've decided they don't need. [TechRadar]