We're Still Paying for Internet Speeds We'll Never Hit

By Gary Cutlack on at

The latest combination of miserable speed test results put together by consumer pressure group Which? paints a sorry picture of the state of the UK's ISP and advertising worlds, claiming that nearly three-quarters of the homes in the UK are signed up to broadband packages that promise maximum speeds users never see.

The group says 15.4 million households in the UK aren't seeing connections anywhere near the "up to" speeds advertised, and is asking the advertising watchdog to stop the ISPs making boasts they can't deliver. The average speed claims are even worse, with just 17 per cent of homes hitting advertised averages during the day, falling to just 15 per cent when evening traffic contention kicks in as the nation idly leafs through iPlayer for something to do.

BT and Plusnet are singled out for particular shame, with Which? saying just 1 per cent of customers on their 76Mbps deals ever actually connect at 76Mbps. That's bad news for the ISPs, who are required to make sure that at least 10 per cent of people can hit a speed before they're allowed to advertise it as an actual thing.

Which?'s executive director Richard Lloyd said: "It’s not good enough that millions of homes are so poorly served by their broadband provider with speeds that just don't live up to what was advertised. Broadband is an essential part of life these days so people shouldn't be persuaded to buy a package which is never going to live up to expectations." [Which?]

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