Everyone is Piling on the "Take Down Apple Music" Bandwagon

By Darren Orf on at

When Apple enters any kind of business, it tends to turn heads. But when it comes to Apple Music, the company’s new music streaming service, it’s getting a different kind of attention.

Rumours started last week that the US Federal Trade Commission (FTC) was probing into whether Apple Music was doing more harm than good for music streaming competition. Services like Spotify, Rdio, and Pandora rely on the iTunes store to reach its iPhone-wielding audience while Apple takes a cut of revenue from those apps themselves.

Now with Apple Music in the mix, things get a little more messy. Essentially, competitors feel like they have to charge more adjusting for the “Apple Tax” whereas Apple clearly doesn’t charge itself for putting Apple Music on every iPhone running iOS 8.4.

This week, streaming services received subpoenas as the government’s investigation continues. The FTC is also receiving support from senators including Al Franken, who wrote a letter urging the FTC and US Department of Justice to take a peek at Apple’s allegedly anticompetitive practices:

“Increased competition in the music streaming market should mean that consumers will ultimately benefit through more choices of better products and at lower prices. I am concerned, however, that Apple’s position as a dominant platform operator may actually undermine many of the potential consumer benefits of its entry into the market.”

Although the letter is a little late to get the ball rolling, since the FTC is already mid-probe, Franken and other congressional support for the investigation could ensure that the FTC’s probe doesn’t extinguish with a fizzle but actually end with some impending legal action if necessary.

It’s anyone’s guess what this will end up meaning to Apple and its fledgling music streaming platform. The problem is additionally confusing considering iTunes is not the be-all-end-all method of distributing apps (just the most convenient), but despite Apple’s wish to avoid another complication in what has already been a bumpy launch, it looks like this annoying antitrust gnat won’t be swatted away so easily. [VentureBeat]