Facebook is Changing its Logo and You Probably Won't Even Notice

By Mario Aguilar on at

The screens, they are a’ changing. Facebook has tweaked its logo for the first time since 2005, and if we hadn’t pointed it out you, you probably wouldn’t have even noticed.

Facebook product designer Chris Tauziet announced the logo on Twitter, where he posted a picture of the new logo printed on a weird wrinkly tube (possibly a rolled up T-shirt?) that distorts the logo slightly:

The most striking difference between the old design and the new one is the shape of the letter “a”. As Brand New points out, the old “double-story a” has been cut for its simpler, single-story sibling. The kerning has also changed, creating more space between the characters, which themselves are much leaner.

So yes, there is a new logo, and it’s cleaner, crisper, and a little less dated. But what does it mean? The Wall Street Journal claims it’s all about optimising the look for mobile devices, 1.4 billion users, yadda yadda yadda. Then again. if I hadn’t pointed it out, would you have noticed? [Twitter and Brand New]

Top image by Andrew Liszewski via Facebook