For years various entrepreneurs have tried to bring back the legendary Commodore computer brand, all of them inevitably ending up bankrupt. Now a couple of Italian designers think they’ve got the silver-bullet solution to tapping into '80s nostalgia: a smartphone. It’s too bad they decided to make it look so boring.
The soon-to-be-released Commodore PET smartphone looks like a lot of other smartphones on the market. Running a custom version of Android Lollipop, it’ll sport a 1.7 GHz octo-core processor, a 13-megapixel camera, and a 3,000-mAh battery. The PET will also come with two emulators to run classic Commodore 64 and Amiga games. Blah blah blah. It’s a useful smartphone.
But why? Why did Commodore’s newest proprietors decide to release such a snooze of a design? A few months ago, Massimo Battaglia (an Italian designer that is not to be confused with Massimo Canigiani who now owns the Commodore brand) designed a pretty cool C64 smartphone that borrowed subtle elements of the original, iconic Commodore desktop computer. Instead of something retro and fun, the new Commodore PET just looks like a Huawei knockoff.
The PET will be released in Europe in an old school biscuit-beige colour, helping to resurrect that classic nicotine-stained console look in a smartphone. Otherwise, Commodore is back and as boring as ever. [Wired]
Image via Commodore