A company that gold-plates things for the benefit of those not crippled by austerity has come up with a novel way of celebrating the life of internet celebrity and lion Cecil the Lion -- engraving his likeness on the back of a gold HTC One M9.
It is, to give it its full title, the Limited Edition Cecil the Lion 24k Gold HTC ONE M9, a phone that combines sincere feelings about the wellbeing of animals you've never met and are now dead with one of today's most popular smartphones. Just £1,580 gets you the phone, of which £159 goes to the Friends of Hwange charity, one of the groups that tries to stop madmen killing animals for a laugh in Zimbabwe.
Here's how the makers explain themselves:
"Cecil the Lion was a majestic creature, known for his gentle nature and instantly loved by all who saw him. He was the leader of his pride and is a great loss to Hwange National Park. Our designers decided to honour his memory with a laser engraving of his beautiful shape on HTC’s new state of the art smartphone, the HTC ONE M9."