Last night was the biggest night of the year for Apple as the company announced a host of a new products that will once against set the pace for the tech industry.
First we saw the iPad Pro which took the tablet in a Microsoft Surface-style direction, complete with larger screen, fabric keyboard and even (much to the chagrin of Steve Jobs' ghost) a stylus. Microsoft can't be too annoyed though as they later came on stage to demonstrate Microsoft Office running on the new device.
Next up was a new Apple TV which Apple says could revolutionise TV, and I dare-say they are right. Not because we haven't seen any of the features before: Many other smart TVs and smart devices have apps and voice controls (such as the Amazon Fire TV), but it is significant because Apple's huge power and influence means that we might finally have a common platform for TV apps.
This has been sorely lacking and has meant that so far if a company wanted to create a TV app, it would need to develop it for tonnes of different platforms. Because of the power of Apple, the Apple TV could conceivably sell well enough to become the dominant platform, giving broadcasters and content providers something to coalesce around. So no need to buy a smart device for your telly wondering if you'll be able to get both iPlayer and NHL Ice Hockey (or whatever), as Apple TV will be guaranteed to have both.
Finally at the announcement there was, of course, the iPhone 6S and iPhone 6S Plus and it turns out that the various rumours that we've been hearing about the phones for months were bang on the money. Though for some reason, "ForceTouch" has been renamed "3D Touch".
The new gestures the technology enables - a "right click" for the 21st century - will enable plenty of new functionality on your phone, and I'm especially excited about the "shortcuts" to features inside apps (such as skipping straight to selfie mode), but I can't help but worry: Is this getting too complicated now?
Part of the reason that Apple's design is so highly thought of is the focus on simplicity: iPhones aren't as customisable as Android, deliberately and are easy to learn. Does adding another mode of interacting add an extra layer of complexity? The same creeping complexity can perhaps also be seen in the iPad Pro with the addition of the stylus (sorry, "Pencil"), and even the new Apple TV as the remote has more buttons and is uglier for it.
But enough about what I reckoned: I want to know what you reckon. Were you impressed with what you saw? Will you be tempted to pick up an iPad Pro? Are you disappointed the 6S looks identical to the 6? Let me know in the comments.