The Sun Sets on Mobile by Sainsbury's, Taking Some Lovely Cheap Deals With it

By Aatif Sulleyman on at

Mobile by Sainsbury’s is being killed off. To many of you, this will be like hearing that the TV show you never knew existed is gearing up for its grand finale, but it’s still a big deal. The supermarket, which relied on Vodafone’s infrastructure for its mobile network, has announced that talks between the two companies have broken down, and that the service will close down on 15 January.

It’s never been a major operator, but Mobile by Sainsbury’s had a decent selection of cheap plans, which could also help you beef up your Nectar card game. Mobile by Sainsbury’s customers will receive support for the next 90 days, and Sainsbury’s says it will issue PAC codes during this period, which will let you transfer your number to your next carrier.

"We regret that Mobile by Sainsbury's - a joint venture between Sainsbury's and Vodafone UK - offering a mobile phone service to Sainsbury's customers is ending and the service will no longer be available from 15 January 2016," said Vodafone. "Mobile by Sainsbury's priority now is to help its customers and make sure they are inconvenienced as little as possible."

Not sure which mobile operator to move to next? Check out our breakdown of the best UK mobile network phone deals. [Engadget]

Image credit: Michaelpuche / (edited)