Steam Online PC Gaming Store Invading Brick-and-Mortar GAME Shops

By Gerald Lynch on at

If you can't beat 'em, join em, as the old adage goes. And, when it comes to selling PC games, there's not much point in GAME competing with the heavily-discounted Steam store from Valve, which has pretty much sewn up PC game retail with its download shop.

Offering an olive branch of sorts, GAME's brick-and-mortar stores are to host a dedicated section for Valve's Steam hardware products, which launch on November 10th. This includes a range of Steam machines from various manufacturers, the Steam Controller (£39.99) and Steam Link (also £39.99). GAME will be the exclusive non-digital retailer for the hardware, having sold Steam pre-paid gift cards for the last three years.