For Retailers, Brown Friday Really is the Worst Day of the Year

By Alissa Walker on at

You’ve heard of Black Friday, American capitalism's darkest day that has spread beyond the States; Cyber Monday, where everyone gets out their latent shopping aggression online; now there’s even Grey Thursday gaining status in the US, as retailers open on Thanksgiving Eve to get an edge on the competition. But, friends, have you heard of Brown Friday?

In their frenzy to GET THOSE DEALS, shoppers will make all sorts of bad decisions when it comes to properly evacuating their bowels. In fact, stores across America were inevitably besmirched by defecation. All of which was no doubt exacerbated by the fact that the entire country had just spent the previous 24 hours eating their biggest meal of the year.

It’s a phenomenon that you likely haven’t heard about unless you’ve worked in retail, but there are some scary stories out there if you know where to look.

Reddit user Dave_Versus_Volcano posted his story about working at a Best Buy one Brown Friday. When an estimated 1,500 people entered the building at 6:00am, the line for the checkout snaked deep into the store, all the way into the appliance department. After responding to a customer’s complaint, the employees discovered a “turd of good size” and “solid consistency” sitting in one of the dryers. “A lady who did not want to lose her spot opened the dryer, and shat right there in front of everyone,” he reported.

Some commit their Brown Friday acts even more brazenly, says Reddit user galindafiedify, who posted a similar story of working in a department store. During a chaotic midnight opening, a man was spotted doing something suspicious. Shortly thereafter, customers rapidly lost their holiday cheer as they realised the mysterious substance collecting at the bottom of the escalator... was actually shit. “One of the managers showed up and tried calming people down. Housekeeping was called and they turned off the escalator and barricaded it off. Now, while all this was happening people had been tracking shit all over the tile floor,” galindafiedify writes. “Later I found out that the guy just dropped his pants at the bottom of the escalator and pooped.”

Some Brown Friday customers don’t even use their own faeces. Employee Amanda Atkinson from clothes retailer Old Navy was cleaning up clothing under the clearance racks when the smell hit her. “Somebody had gone out of their way to stuff into the very centre of the pile, not the bottom, mind you, but the dead center of the pile, a shitty diaper,” she told Raw Story. “To the point that we couldn’t do anything with the clothes, we had to throw it all out. We couldn’t even go through the clothes and see what we were throwing out because it was just too much of a biohazard. We just threw it all in trash bags and took it outside.”

Why do people do this? Pooing in shops — shopping centres, specifically — is actually not altogether rare (just search for the videos), for the same reasons that people commit all sorts of deviant behaviour in public. But while some of the Brown Friday incidents are certainly the result of what you might be able to call inconvenience — like, say, not being able to find a communal toilet when you really, really gotta go — it would appear that others are trying to take advantage of what’s already an anarchistic situation. Throwing faecal fuel on the fire, as it was.

Personally, I feel horrible for the employees working Brown Friday. Not only do they have to clean up after our ridiculous shopping spree shit, but now they have to clean up actual shit as well.

Image: AP Photo/John Minchillo

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