Apple Expected to Pocket Over £5 Billion From Year One Apple Watch Sales

By Aatif Sulleyman on at

The “Shut up and take my money!” meme is one I’ve always associated with Apple fans, and fresh analyst predictions suggest it’s still bang on. According to Fortune editor Philip Elmer-DeWitt, Asymco analyst Horace Dediu expects Tim Cook and co to flog an astonishing 21 million units of the Apple Watch within its first 12 months of availability.

That’s a really big number, considering its shortcomings in terms of both design and performance. The Apple Watch was meant to be the ultimate smartwatch, but terrible battery life, humdrum looks and limited functionality mean it's very much a work in progress.

If Dediu’s prediction is correct, Apple will pocket over $8 billion (around £5.5 billion) in revenue from the timepiece alone. Rival smartwatch manufacturers must be incredulous. Apple itself still hasn’t shared the sales figures for the Apple Watch, which is unusual, as we all know the Cupertino company rarely misses a good boasting opportunity. [Ubergizmo]

Want more updates from Gizmodo UK? Make sure to check out our @GizmodoUK Twitter feed, and our Facebook page.