Amazon Will Open Over 300 Physical Bookstores Because Life Is a Practical Joke Played On Us All

By Matt Novak on at

Amazon is working on plans to open hundreds of brick-and-mortar bookstores, according to a new report from CNBC. Yes, following in the footsteps of chains like Borders, Amazon apparently thinks that the future is in dead trees.

Amazon already has one physical store that opened back in November. The Seattle store was dismissed as a “vanity project” when it was first announced, but apparently it worked out well enough that Amazon is willing to bet big money on it. It ain’t cheap to open 300-400 retail stores.

According to CNBC, Amazon will attempt to sell books at the same price that they offer online, which is particularly amusing given how Amazon spent the past two decades driving booksellers out of business by undercutting their prices. Physical bookstores turned into showroom floors where people would browse and then go buy books for cheap at Amazon.

There’s no word yet on how much money Amazon will allocate for their physical stores, nor which cities will be graced with an Amazon (& Noble?) retail location. The only thing we know for certain is that life is silly sometimes. And that the retail business is baffling.

We can’t wait to see Netflix open up laserdisc rental shops next. [CNBC]

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