Don't Call the LG G5's Hole a 'Magic Slot'

By Aatif Sulleyman on at

It’s the coolest feature on LG’s new flagship, but the company isn’t happy about people referring to the G5’s modular design as the ‘magic slot’. The term was initially coined by Evan Blass in one of his numerous leaks ahead of launch, and LG’s global communications director Ken Hong is genuinely annoyed about the amount of traction it’s gained.

“I’m going to kill Evan for saying that,” he jokes as I blurt out the bad words. “I don’t know why a hole needs a name. Why does a hole require a name? We’ve never called it the ‘magic slot’. I don’t know where that came from for [Blass] to even call it that.

“We don’t name holes. We name products and accessories and things that you can hold in your hand. There’s no need to name a void.”

What on earth should we be calling it, in that case? “We call it the sphincter,” says Hong mockingly. I giggle like a pathetic, immature child. Sphincter. Good one. “We call it the modular design,” he adds. “For me, the whole concept is the newsworthy item, not the fact that there’s an opening there.”

So there you have it. The next time you want to mention the LG G5’s modular design, please avoid the words ‘magic slot’. For Ken’s sanity, at least.