Over in Barcelona, Samsung has just revealed its latest pair of flagships: the Samsung Galaxy S7 and Samsung Galaxy S7 Edge. Unlike last time out, the South Korean firm has decided to make the handsets different sizes, with the S7 coming in at 5.1 inches, and its curvy sibling measuring 5.5 inches.
A major theme of the conference was Samsung listening to its customers, and sure enough, the company's added a bunch of features that the S6 and S6 Edge missed out. Hip, hip, hooray, we've got a microSD slot and water-resistance! You can dunk the handsets in 1.5m of water for up to half an hour, and they won't die. Good news.
Stamina should also be better, thanks to the S7 squeezing in a 3,000mAh battery, and the S7 Edge using a 3,600mAh baby. We've also got a Snapdragon 820 processor, which should provide extra grunt and improved efficiency.
The biggest ooohs and aaahs, however, came from the camera bit of the conference. The phones' rear cameras should be much better in low light, thanks to Samsung's use of a F1.7 sensor and a feature called 'dual pixel', which is claimed to work like human eyes, sensing depth and detail super speedy like.
They'll hit the shelves on March 11th, and come in black, gold, silver and white models.
Oh, and there's the small matter of an appearance from Zucks too. He said some stuff about VR being the next platform, and Samsung's sub-par Gear VR being really good, and definitely worth buying, and then using for bingeing on Facebook videos.
The social network and Oculus are working on VR apps, which will roll out in a few weeks. One of these will be Minecraft, and another will probably be a tour of Zucks' house. Exciting.