Amazon's First Live Show is Tonight and it Looks Unbearable

By Jamie Condliffe on at

Amazon’s first-ever live TV show will air tonight. Called Style Code Live, it will feature three exuberant presenters attempting to sell Amazon’s clothing stock. Yes, it’s a shopping channel. No, you probably won’t be able to endure it.

The first show will air at 9pm EST, but why would you need to know that because you are going to ignore this gaudily vapid nonsense.

It will continue every weeknight, hosted by Lyndsey Rodrigues, Rachel Smith, and Frankie Grande. What can you expect? From the show’s site, this evening promises:

Danielle Bernstein from WeWoreWhat reveals her three fashion must-haves for spring. Plus, we’re talking about red lips - the beauty look of the moment.

From a trailer, it looks like those of you who watch fashion vlogs, buy clothes online and message exclusively via Snapchat will love it. Those who don’t fall within that particular section on the Venn diagram of the internet may be better off giving it a miss. [Amazon via Variety via Engadget]