EE Promises Total UK 4G Coverage and Ditches Foreign Call Centres

By Aatif Sulleyman on at

EE has tried to pack a press release with as much good news as possible this morning, announcing plans to bring 4G connectivity to 95% of the UK’s landmass by 2020. The mobile operator says it will have to build 750 new sites as part of the project, which should provide a high-speed mobile connection to 99.8% of the population, including those in rural areas who have heard so much about 4G but haven't actually got to try it out yet.

The company’s also decided to do away with foreign call centres, and will handle all of its customer service calls in the UK and Ireland before the start of 2017. All of the above will lead to the creation of 600 new jobs, with EE promising a range of openings in Plymouth, South Wales and North Tyneside. If you haven't already, put answering the phone on your CV and LinkedIn profile now.

“For the average smartphone user, not-spots aren’t tolerated and 2G doesn’t deliver what they need,” said EE CEO Marc Allera. “Customers want 4G speeds everywhere they go, and mobile operators are too used to saying ‘no’ to new coverage. Today, I’m saying ‘yes’, with an ambition to go further than any operator has ever gone, and with the ultimate aim of covering the whole UK with 4G.”

Recent Ofcom and Which? reports praised EE for widespread 4G coverage, but marked the company down for its handling of customer complaints. This looks like the perfect response.