Google's Turning its Data Centres Into Giant Canvases

By Aatif Sulleyman on at

Google has decided to sex up its data centres. Well aware that -- no matter what people say -- we all judge books by their covers, the company’s set to give the slightly duller parts of its business an image overhaul.

It’s just announced the Data Center Mural Project, which will see its plain, blocky information houses transformed into garish pieces of art by graffitists and painters. The hope is that trendy art will trigger increased interest in data-centric jobs, which would help the firm attract younger, hotter talent.

“Whether it’s sharing photos, searching the web or translating languages, billions of requests are sent to ‘the cloud’ every day,” wrote Joe Kava, the VP of Google’s data centres. “Because these buildings typically aren’t much to look at, people usually don’t -- and rarely learn about the incredible structures and people inside who make so much of modern life possible.”

So far, only two data centres have received the arty treatment, but Google’s looking into expanding the project. Jenny Odell has gone for a roadmap-type vibe with a building in Mayes County Oklahoma (above), while Oli-B has opted to decorate Google’s St. Ghislain, Belgium data centre with clouds (below).

Then again, perhaps it's all a big ploy designed to tempt Banksy in and capture him. [TNW]