A Google-Built Non-Nexus Smartphone is Reportedly Coming This Year

By Aatif Sulleyman on at

It’s common knowledge that Google wants to assume greater responsibility for the design of its products, but we’re not sure we expected the fabled 'non-Nexus Nexus' to arrive quite this soon.

An Android smartphone both designed and built by Google is reportedly set to hit the market before the end of the year, with the Telegraph citing ‘a senior source’. The handset will apparently be the result of the company exercising tighter controls over design, manufacturing and software, but there are no other details to go on.

Sundar Pichai has hinted at a Google-made smartphone in the recent past, saying that the company would become more 'opinionated' about the design process, though he also added that, “Our plan is still to work with [other manufacturers].”

Such a move wouldn’t represent completely new territory for the company. The Pixel C was built by Google rather than a third-party manufacturer, and shows that the company’s well capable of creating excellent hardware. [Telegraph via Engadget]