Gadget, meet mouth. Mouth, meet gadget. Philips has gone all “Look at the future, isn’t it nice?” on us with the launch of the Sonicare FlexCare Platinum Connected, a connected toothbrush designed to help you get better at scraping bristles against your mouth bits, because it’s harder than it looks. Even the name’s a mouthful.
The high-tech brush connects with the Philips Sonicare app via Bluetooth, tracking your brushing habits in real time and mapping the insides of your gob to show you the bits you keep missing that will eventually rot and fall out at a particularly inconvenient time. No more pussy-footing around that patch of swollen gum. You don’t want to be told off by your belongings now, do you?
It also features an accelerometer and gyroscope, and provides personalised feedback (both short- and long-term), warning you about excessive pressure and areas that need more attention, and teaching you about how to achieve better coverage. For added fun, show the app to your dentist, who’ll give you a pat on the head in return. Or rip your teeth out, because everyone knows real dentists aren’t like the ones you see on TV adverts.
We've seen something similar before with the Oral-B Genius 9000, which essentially does the same things. Philips' product actually has a price though, coming in at $200 (£138).