Uber's food delivering pivot thing has launched in London today, promising to deliver a selection of foods from around 150 restaurants to those living in certain central-ish city post codes.
UberEats operates as a separate proposition to its car drivers, with a newly hired fleet of freelance bike and moped couriers dropping off the foods to their local areas. To get your baps drought to you by a person, users need to install the iOS or Android UberEats app on their phone first, seeing as it's primarily a mobile business, then there's a selection of restaurants, cafes, sandwich bars and other assorted paid food banks to browse, and away you go.
It has a couple of decent ambitions. The plan is to broaden the delivery market away from the usual pizza and curry takeaway to include a wider range of choices, plus the fact it operates between 11am and 11pm means Uber would also like us to start thinking of lunch time as another time when it's OK to have food brought to us by a person we can pretend is a servant or personal chef. [Uber]