Tim Cook Can't Pronounce Pokémon

By Eve Peyser on at

Big news of the day: Apple is investing in augmented reality so it can make more games like the extremely popular Pokémon Go. Wow. Wouldn’t have guessed that would happen in a million years.

The revelation from all this, however, is that the CEO of one of the world’s biggest tech companies cannot pronounce the word Pokémon for shit. Instead he says Poké-man. Here, listen for yourself:

The least Tim Cook could do is correctly pronounce the name of a game that will likely earn his company a cool couple of billion. Moreover, the word Pokémon is PHONETIC.

Also, what does it mean to be “high on AR” and where can I cop? [The Verge]

Update: A woman by the name of Jennifer Rezny reached out to Cook regarding his mispronunciation of Pokémon. She told him, “Pokémon is a contraction of ‘Pocket Monsters’; it is pronounced ‘Po-kay-mon’ (or Po-kei-mon.)” He responded with the following statement: