Twitter, Depressingly, Tries to Be Snapchat

By Eve Peyser on at

Move over Moments, because Twitter is releasing a new feature no one will care about.

Twitter will today make its #Stickers feature available to all users, something that already functionally exists on Snapchat. #Stickers allows users to create collage custom emojis over photos.

The difference between #Stickers and what Snapchat already offers as a fundamental feature in their app is that users can tap on a sticker used in a tweeted photo, and scroll through a feed of other photos with that same sticker. Cute idea, but does anyone really care about how someone else is used a played out sunglasses emoji to “enhance” their content?

On Tuesday, Twitter reported that its shares fell 11 per cent, marking its “slowest revenue growth since going public in 2013”, according to Reuters.