Ubisoft has once again demonstrated just how out of touch it is by declaring half of the world’s population not worth listening to. The company, which is behind titles including Assassin’s Creed and Far Cry, has excluded females young and old from its customer survey.
The first question asks if you’re male or female. Hitting the I Am A Man With The Right To Play Games key takes you to another page of questions and options, while the I Am A Woman Who’s Clearly Lost On The Internet option brings up a message reading:
Thank you for taking the time to complete this survey. Unfortunately, your profile does not suit for this survey. However, again we would like to thank you for your participation and your time. Have a good day.
The company’s been embroiled in sexism rows in the past, with Alex Hutchinson once explaining that female characters were left out of Far Cry 4’s co-op multiplayer mode because of “a workload issue.” Recent games have addressed the issue with female protagonists, but it’s clear that there’s plenty of work still to be done. [BoingBoing]