The ASA is Investigating No Man's Sky for False Advertising

By Tom Pritchard on at

It's no secret that No Man's Sky was one of the most hyped games of the year, and it's even less of a secret that it didn't live up to a lot of people's expectations. Now the Advertising Standards Agency is investigating the game, and its developers, for trying to dupe customers.

After having received enough complaints about the final state of the game, the ASA is going to take a good hard look at what was initially promised in Hello Games' space sim. The main focus is on material from the game's E3 2014 demo, which is still front-and-centre of the No Man's Sky Steam store page.

According to Reddit user AzzerUK, an ASA spokesperson confirmed that any other advertising would also come under scrutiny. Apparently the ASA will be looking at smaller disparities like UI design, flowing water and aiming systems, along with features that were promised and not implemented. Press videos clearly show large-scale space battles, animal herds and interactions, crashing ships through local environments, and more.

Obviously some of these changes will have come down to usual changes in development, though it is rather fishy that a two-year-old promotional video is still being used to actively market the game on Steam.

While this is not the first time developers have come under fire for misrepresenting their game (remember Aliens: Colonial Marines?), it's not clear what the repercussions might be if the ASA declares the game was falsely advertised. At the very least Hello Games will have to remove any marketing material that doesn't reflect the final state of the game.

But if over-promising and not delivering ends up being declared as false advertising, Peter Molyneux is going to be so, so screwed. [Reddit via Engadget]