Watch Apple's New iPhone 7 Ad and Prepare to Die in Seven Days

By Aatif Sulleyman on at

I’ve ignored several calls since watching the new iPhone ad this morning, and will continue to do so for the foreseeable future. I’ve also switched my TV off at the mains. Not that the creepy girl from The Ring gives a shit about how electronics work.

Apple’s decided to build its latest promotional clip around the iPhone 7 and iPhone 7 Plus’ camera lenses, and it’s essentially managed to recreate the cursed videotape that kills all who watch it after seven days. It's enough to put you off phones forever. Have a look for yourself, if you dare.

And now the videotape footage from the 2002 version of the movie.

Crikey, another call. This may be my final week in the job. Go easy on me, commenters.