IMAX VR on the Way to Manchester Cinema Hotspot

By Gary Cutlack on at

The odd concept of VR IMAX is about to land in the UK, thanks to a deal between the IMAX people and the ODEON and UCI Cinema chain to launch a public IMAX VR experience playground in Manchester's Printworks multiplex.

The hope is to have it all ready by the end of 2016, although it's not entirely clear what sort of content it'll have for people to immerse themselves in while the wife's off looking at shoes. All it's promising at the moment is "premium interactive content experiences that are expected to range between 5 and 15 minutes in length each," although it does say it has Hollywood studios and gaming company contracts on the table.

There's also a plan for "premium content" powered by a "cinema-grade virtual reality camera" being developed in partnership with Google, so that should at least generate some pretty panoramas. The hardware will be provided by Acer and Starbreeze, in the form of the StarVR headset.

ODEON and UCI boss Paul Donovan said: "We’re always looking for new ways to give our guests an even more immersive experience, so are very excited to be hosting Europe’s first IMAX VR centre at ODEON Printworks."

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