Jony Ive's Grand 2016 Design Project is a Christmas Tree

By Aatif Sulleyman on at

It’s been widely reported that Apple’s legendary chief design officer has taken a step back from company duties of late, and it’s now emerged that he’s currently working on designing a Christmas tree, alongside industrial designer Marc Newson.

This will, of course, be no ordinary Christmas tree. It’s the one that’s set go on display in the lobby of the rather swanky Claridge’s hotel in London. Previous designers of the super-fancy Claridge’s tree include Domenico Dolce and Stefano Gabbana, Burberry's Christopher Bailey and Dior's John Galliano. Here's hoping Ive puts Steve Jobs at the top of his creation.

"The Claridge’s Christmas Tree has long been a seasonal landmark and symbolises the start of the festive season in the capital, drawing visitors and Londoners alike to admire its creative design," reads a post on the hotel's website. "This is the seventh year that Claridge’s has invited a favourite guest to reinterpret the tree in their own distinctive style."

He and Newson have collaborated on a number of non-Apple projects in the past, including a weird-looking table (that sold for $1.685 million (£1.4 million)), a weird-looking Leica camera ($1.805 million (£1.5 million)) and a weird-looking grand piano ($1.925 million (£1.6 million)).

We can only assume the bidders decided to be generous because of the charity thing, as the items are all fairly hideous.

We’ll be hoping to hear one of Ive’s rather disconcerting voiceovers at tonight’s Apple event. In an attempt to bring a touch of joy to proceedings, we’ve also knocked up a Bingo card.


Image: Complex