Nissan Reveals Social Media-Focused Shared Car Ownership Scheme

By Aatif Sulleyman on at

Nissan has just announced the rather clumsily named Nissan Intelligent Get and Go Micra, a new initiative it describes as the “world’s first digitally powered shared car ownership scheme”.

The company says it’s based on an algorithm that combines geo-location technology with “social profiling” -- tell me they’ve not got the same idea as Admiral -- and will “match compatible owners with complementary driving needs to form a 100 percent digital, shared ownership community.”

Participants will part-own a Nissan Micra and receive monthly invoices -- including the costs of insurance and servicing -- based on car usage, and Get and Go communities have to agree to a 15,000 km annual mileage limit.

“We are moving toward a future where car usage may be more flexible, social and shared,” said Nissan Chairman and CEO Carlos Ghosn. “At Nissan, we’re pioneering new ways to allow drivers to enjoy the freedom and financial benefits of shared car ownership.”

The scheme will initially launch in Paris later this year, though Nissan says that its cars will actually hit the road by April 2017. [Nissan]