EU Stands Down in Cookie Notification War

By Gary Cutlack on at

The modern day misery of having to sometimes click on an X to make a popup about cookies disappear could soon come to an end thanks to our former friends in the EU, as new guidelines on web cookie use could end the need for every site in the world to individually beg to be allowed permission to stalk us a bit.

The changes are part of a wider look at privacy requirements the European Commission is engaging in, and could see the individual site notification replaced by one global option -- a checkbox in your browser, perhaps.

The proposal explains the simplification with: "New rules will allow users to be more in control of their settings, providing an easy way to accept or refuse the tracking of cookies and other identifiers in case of privacy risks. The proposal clarifies that no consent is needed for non-privacy intrusive cookies improving internet experience (e.g. to remember shopping cart history). Cookies set by a visited website counting the number of visitors to that website will no longer require consent."

Other changes include more controls on digital and phone spam, a block on email providers scanning the content of emails to serve ads without explicit permission, and an expansion of the ePrivacy Directive so that it covers the newfangled messaging apps like WhatsApp and Facebook Messenger. [BBC]

Image credit: Cookie Consent

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