Durex's Parent Company Is Buying A Baby Food Brand

By Holly Brockwell on at

British behemoth Reckitt Benckiser Group plc has agreed a deal to buy baby formula company Mead Johnson Nutrition, meaning the people who make Durex condoms will now also profit if said condoms fail.

As The Times' Chief Political Correspondent Michael Savage pointed out on Twitter, this seems something of a conflict - or, if you're feeling generous, a smart move by the company.

Mead Johnson makes formula brands including Enfamil and Enfagrow, while Durex makes products including Tickle Me Ribbed, Excite Me Dotted and Extra Safe condoms. Now that Reckitt Benckiser has paid an impressive $16.6 billion - or £13,284,980,000 - for the baby food manufacturer, the two will share a parent company (so to speak) with brands including Nurofen, Strepsils, Dettol and Vanish - all of which you're probably going to need if you're buying formula. Well played, execs. Well played. [Bloomberg]

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