What the Hell is Star Wars: Rivals?

By Katharine Trendacosta on at

Lucasfilm has applied for a trademark on “Star Wars: Rivals.” Here’s what we know: next to nothing.

We were alerted to the existence of Star Wars: Rivals through this tweet from Max Palas of Star Wars Post:

So we made our own search of the United States Patent and Trademark Office, and here’s what we know: there are two trademark applications pending, filed by Lucasfilm and Disney, for the phrase “Star Wars: Rivals.” Both have a filing date of 23rd February 2017.

One of the applications is for “Education and entertainment services,” which is pretty broad. The other is both more and less specific, since the category it fits in includes:

Apparatus for recording, transmission or reproduction of sound or images; audio books; audio recordings; audio and visual recordings; video game software; computer programs and software; downloadable electronic publications; downloadable game software; downloadable mobile applications; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; binoculars; decorative magnets; graduated rulers; microphones; helmets; flotation vests; protective face masks not for medical purposes; snorkels; swimming goggles; swim masks.

Which means that, yes, Rivals could be a new animated show. It could be a video game. It could be a short film, a TV show, a full-length movie... or a decorative magnet.

Both applications included this very revealing image:

A new animated show makes sense only because Rebels has had a momentum to it lately that signals that it’s going to end relatively soon, so a replacement being in the works makes sense. Of course, it would also be bit strange for Disney to create a new series that has a name that sounds so similar to the show it’s replacing.

But other than that, the filings don’t actually narrow things down. We’ve reached out to Lucasfilm and will update if we hear anything. For now, though, we’re betting on swim goggles. [Star Wars Post]