Whether you love or hate the yearly parade of daft ideas and 'new products' for April Fools' Day, it's worth remembering that it falls on a Saturday this year. Which means that a lot of companies are releasing theirs today.
We've already had lots of press releases for April Fool's japes – here's one from GiffGaff, for instance:
But while some, like this, are obvious (and often make a big deal of being RELEASED ON THE 1ST OF APRIL), some are much more subtle. It's worth keeping your wits about you today, especially if you see anything that seems too good to be true (someone will undoubtedly announce that Brexit has been cancelled).
So while being deluged with "LOL WE MADE A THING THAT TRANSLATES SPEECH INTO EMOJIS" stuff is annoying, it's worth it.
Spotted any early Fools flying about? Let us know in the comments.
Main image: magnus_d via Flickr CC