Developers making skills for Amazon's Alexa voice assistant can now make it excessively British, with 'speechcons' (pre-programmed words and phrases) including "simples," "bob's your uncle," "whoops a daisy," "tally ho," "oh my giddy aunt," "good grief" and a load more.
Unfortunately, they can also add breathing and whispering, which isn't really something we want. Listening to someone whisper is about the most toe-curling thing in the world, and adverts already overuse it. Especially on the radio. Ugh.
You don't have to be a developer to hear all the Britishisms Amazon's added: there's a list here with audio clips.
Whoever gets to decide which daft phrases get added next, we want their job. 'Queen Of British English, Amazon UK' – imagine that on your LinkedIn. As Alexa would say, "crikey."