In a devastating blow to the league of oldsters trying to bring back some sort of imaginary 'golden age' to the UK, British-as-fish-and-chips breakfast cereal Weetabix is jumping ship to the US.
The BBC reports that while Weetabix has somewhat inevitably been 60% owned by a Chinese firm since 2012, it's since been put up for sale and snapped up by Post Holdings, which also owns Golden Crisp and Cocoa Pebbles.
The cereal has been made in the UK since the thirties, but we wouldn't be surprised to see Post Holdings 'do a Creme Egg' and ruin the beloved breakfast. It'll probably come in a star-spangled box that unironically plays 'Born In The USA' when you open it, while the biscuits themselves will no doubt be drenched in sugar and filled with bacon.
Actually sod it, that sounds awesome. Let's make Weetabix great again.
Image: Sean MacEntee via Flickr CC