If you worked for the Electoral Commission, and were tasked with boosting voter turnout, how would you go about it? I hope some of you suggested teaming up with Snapchat, because that's what just happened.
A UK-wide geofilter has just gone live in the UK, asking users to 'Find Your Voice' ahead of the 22nd May deadline and the general election on 8th June. This follows a Scottish filter that was live last month, which attempted to get more 16 and 17 year olds to vote in local council elections.
Snapchat might seem a bit of an odd partnership, but it makes sense when you think about it. A mere 44% of 18-24 year olds voted in the last general election, and given Snapchat's 10 million UK users it's not such a bad idea. Plus the Electoral Commission has teamed up with Facebook and Twitter in the past, and that makes Snapchat the next logical choice.