Amazon Announces 20 New Dash Buttons: Condoms And Booze On Demand

By Ian Morris on at

Amazon's Dash Buttons are getting more numerous with an additional 20, taking the grand total up to over 65. The new dash buttons will run on the same principal as the old, in that they cost £5 which is then removed from your bill the first time you press the little Wi-Fi enabled button.

Joining the existing buttons are the likes of Tassimo and Heineken. And as with other buttons, you'll be able to configure each one to buy a specific product from the range. So Tassimo will offer a selection of tea and coffee at the press of its button - but only one. Likewise, your favourite johnnies are only a simple Durex click away.

UPDATE: The original list here was incorrect and listed some already-launched buttons. We've updated now to show only the new buttons:

  • Aquarian
  • Dad’s Root Beer
  • Duracell
  • Eukanuba
  • Glade
  • Heineken
  • Hycell
  • IAMS
  • Joseph Joseph
  • Kiwi
  • L’Or
  • Mentos
  • Mr. Muscle
  • Perfect Fit
  • Perfectil
  • Regina
  • Scott
  • Tassimo
  • Wellman
  • Wellwoman

Jorrit Van der Meulen, Vice President Devices at Amazon is enthusiastic about a product he's paid to be enthusiastic about: "Today we’re excited to add even more top-name brands for customers, extending the programme to cover dozens of retail categories, with new Dash Buttons from customer-favourite brands like Duracell, Glade, IAMS, Heineken, Mr. Muscle and Tassimo".

And in spite of an embargo, these new buttons have been on Amazon's site ahead of this announcement, hiding in plain sight.

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