Pepe Creator Matt Furie Has Reclaimed His Fun-Loving Frog From an Alt-Right Children's Book

By Tom McKay on at

The creator of Pepe the Frog, the once-loveable cartoon frog appropriated by the assorted white supremacists, neo-Nazis and other vile meme-makers of the so-called “alt right,” has successfully enforced a copyright claim against a dude who had Pepe drawn into a bigoted children’s book.

Per Motherboard, artist Matt Furie—who is absolutely not a brownshirt, and originally created Pepe for his comic Boy’s Club—has obtained a settlement with author Eric Hauser, getting the latter’s book The Adventures of Pepe and Pede pulled from sale.

As the Washington Post noted, the book is loaded with references to the far-right movement, including Pepe, who originated as a catch-all meme on image boards like 4chan before becoming closely associated with neo-Nazis in the public imagination. Hauser self-published the book on 1st August, subsequently leading to him losing his role as an assistant principal at a school in Texas.

“The point we are trying to make with this case is that Pepe the Frog does not belong to the alt-right,” Louis Tompros, an IP lawyer who worked pro-bono on the case, told Gizmodo.

“They thought they could claim him as their symbol,” he added. “But they can’t. He’s a character that Matt Furie created—and Matt has watched as the alt-right tried to associate him with hateful ideas and symbols. The children’s book was really a breaking point: it was the point at which Matt decided to stand up and fight back.”

Pepe was jammed into the book alongside a number of obvious right-wing references, making the associations even more obvious.

Pede, his insect sidekick, is a reference to the “centipede” nickname Donald Trump’s supporters use on their noxious Reddit hub, /r/TheDonald. The villain of the book, a bearded alligator named Alkah who lives in a swamp and employs mud-covered minions vaguely resembling women wearing burqas or niqabs, is an obvious and disparaging reference to the Islamic religion. Pepe and Pede eventually defeat Alkah by throwing “blessed buds” from a tree of honesty at him (honestly, your guess is as good as mine).

Tompros and his colleague Don Steinberg told Motherboard that Hauser immediately admitted he had violated Furie’s copyright on Pepe by selling the book. Hauser agreed to cease all sales of and surrender all profits from The Adventures of Pepe and Pede.

They added Furie intended to donate the entirety of Hauser’s $1,521.54 ( £1177.37) in profits to the Council on American-Islamic Relations, a Muslim civil rights group.

In an interview last year, Furie insisted the Pepe character was never intended to be racist, and he created him “just as this stoned, chill frog that lives with his dorky roommates and they just fart on each other and watch TV and drink soda and stuff.” He added he hoped people would understand the frog is not just a racist phenomenon, but “all I can do is try to clear his name.”

“We need to collectively stand up to white supremacists, whenever and however we can,” Tompros told Gizmodo. “... And one way Matt can is by telling the white supremacists that they can’t have Pepe. We’re helping him do that.”

“Matt is going to aggressively enforce his intellectual property against anyone espousing racism, white supremacy, Islamophobia, or any other kind of hate,” he added. “... We have identified other individuals and hate groups who may have infringed Matt’s intellectual property in Pepe the Frog. We’re investigating further, and we will—where appropriate—take action to shut them down. This is the beginning, not the end.”

Hauser has continued to insist he is not a white nationalist, supremacist or anything but a conservative, telling the Dallas Observer he wrote the book to “break down the barriers of political correctness and embrace truth, honesty and teamwork.” He added he believed critics had identified Pepe as a supremacist symbol as part of “an attempt to silence conservatives,” which sounds an awful lot like he hasn’t learned a single thing from this whole debacle. [Motherboard]

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