Dyson has made a name for itself by inventing all sorts of new approaches to vacuuming your house, and it seems that the company is now looking to innovate in a whole new “clean” industry. On Tuesday, founder James Dyson announced that his company is making a major play in the electric car business.
Dyson tweeted a statement from its founder that makes it clear that he’s actually serious about this. In fact, he first started working on it almost 30 years ago. He writes:
In 1988 I read a paper by the US National Institute for Occupational Safety and Health, linking the exhaust from diesel engines to premature death in laboratory mice and rats. In March 1990 a team at Dyson began work on a cyclonic filter that could be fitted on a vehicle’s exhaust system to trap particulates.
By 1993 we had developed several working prototypes and showed an early iteration to British television programme Blue Peter. The team went on to develop a much more sophisticated technology.
To our chagrin, nobody at the time was interested in employing our diesel exhaust capture system and we stopped the project. The industry said that ‘disposing’ of the collected soot was too much of a problem! Better to breathe it in?
Dyson tells Reuters that he’s already built a team of 400 engineers who have been working on the batteries that will eventually power the car for the two-and-a-half years, and he’s actively recruiting more talent. At the moment, the company is committing £2 billion to the project’s development and it wants to roll something out by 2020.