IKEA's New Augmented Reality App Means You're Never Not At IKEA

By Gizmodo Australia on at

When you were a kid, what did you think the future would look like? Hoverboards, Back to the Future style? Flying cars a la The Jetsons?

It's 2017, people, and look what we have here - an augmented reality Ikea experience. Now your life can be filled with Ikea everywhere you go, like a disillusioned insurance worker's flat shortly before starting an underground fight club.

Ikea Place, available soon for iOS, is an augmented reality app that lets you pop Ikea products into any (virtual) space. Everything is 3D and true to scale so you can see if it'll fit.

The Ikea Place app automatically scales products, based on room dimensions, with 98 per cent accuracy. You will be able to see the texture of the fabric, as well as how light and shadows are rendered on your furnishings. Once you have everything in its place, you can capture the room setting and share it as an image or video with friends, who will definitely appreciate you sharing this with them, and definitely won't develop a pesky annoying eye-twitch as a result.

"Ikea Place makes it easier to make buying decisions in your own place, to get inspired and try many different products, styles and colours in real-life settings with a swipe of your finger," says Michael Valdsgaard, Leader Digital Transformation (that's a real job) at Inter IkeaSystems.

Valdsgaard reckons augmented reality and virtual reality will be "a total game changer for retail in the same way as the internet". He adds, "ARKit gives us the opportunity to help shape the development of AR as an accessible tool for real-life decision making."

Ikea Place is built on Apple's new ARKit technology, you see – and Ikea is one of the first home furnishing brands in the world to use it.

More than 2,000 IKEA products will be available in the app at launch, and in the future, Ikea says the app will play a key role in the launch of new product lines. The products in the first release are for the living room, reflecting the focus for IKEA in 2018.

When launched the app will feature all sofas, all armchairs, all footstools, all coffee tables and storage solutions that can be placed on the floor.

Ikea Place comes to the UK App Store on 3 October.

Image source: Ikea Place

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