Ikea's Iconic Carrier Bag Gets a Makeover

By Gizmodo Australia on at

The blue IKEA Frakta carrier bag is an iconic part of the Swedish furniture store's line-up. It's a Good Bag, and one of the most recognisable things in the world. Even Balenciaga made one (for £1,700). As part of a new set of Scandy furniture, the Frakta has been redesigned in a few different colours and transformed into the Ypperlig.

From the designer, Mette Hay, one of the brains behind the new Ypperlig collection: "It’s one of the most known and used IKEA products, but one that no one appreciates as a design object. It’s a celebration of this iconic product."

This ain't the simple yellow bag that you carry around IKEA and then stealthily try to sneak out to avoid paying 40p for a blue one like a pleb, though -- these six new Ypperlig bags are re-woven using new colours and contrasting chequered patterns. One problem: they're £1.50. Daylight robbery, frankly. Nearly four times the price of the classic blue? Tell 'em they're dreaming. [IKEA]


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