PR and marketing stunts are everywhere these days, doing a bunch of weird things to try and promote some product or item. Ubisoft are taking it to the next level when it comes to South Park: The Fractured But Whole, with another fart-based stunt to attract your attention.
Last year the company revealed the rather terrifying Nosulus Rift, an advanced scratch and sniff that sprayed fart smells at you as you played the game. I can tell you from personal experience that it was a horrifying device. This year, though, the publisher is asking people to record their own farts and send them in.
Yes really. There's even an official site designed to look like a TV talent show and everything. To enter you need a 10 second video of your best farting, and if you win you'll get that fart immortalised in the game.
That means being flown out to Ubisoft HQ in San Francisco where your farts will be recorded for posterity, and used for one of the New Kid's fart-based attacks in-game. I'm not sure how that will work, seeing as the competition ends the day before the game is due to come out, but whatever.
If you want to take your chances, you can head over to the I Am The Fart website, or you can watch other entries if you really, really want to. [Ubergizmo]