If you've been reading Giz UK for a while, you'll know that I have a bit of a hate-hate relationship with The Grand Tour, in that I hated it, and I hate myself. So every week for season one, I'd file a fair scathing review, because hey, inexplicably people enjoyed reading them.
This Friday, as much as I've been trying to forget, sees the start of Season 2 on Amazon's Prime Video streaming service, just in time for thirteen more weeks of self-loathing.
As as much as it pains me to say it, now I can only say one thing: Well played, Amazon.
No, I haven't been given an early sneak-peak of the new season, like some journalists will have been - I suspect I'm on a list of bad people at Amazon HQ because I fairly consistently slagged the show off.
But well played, because how did Amazon get their own back on me? The company has decided to use a quote from my scathing review in their marketing material. Here's what some visitors to Amazon are seeing at the top of their browser today:
Yep, that's me. The quote was from a piece I wrote after episode 4 of the first season, in which I argued that The Grand Tour was too bloated in its excesses - and what it lacked was someone who could say "Jeremy, No", when he had a bad idea.
And now the marketing team have deftly lifted my words, and used them against me. Perhaps in my original reviews I might have persuaded some people not to bother with the show. But now, my brief words slapped on a banner ad may have the opposite effect: They might end up recruiting far more people to the church of Clarkson, Hammond and May than they will have pushed away.
With grim inevitability, I'll be tuning in on Friday and will no doubt be sharing my thoughts on Season 2 too. I'll be watching with an open mind, but I guess whatever I say I'll have to watch my words more carefully.
Well played, Amazon. You got me.
More Grand Tour Stuff
- The Grand Tour Still Hasn't Learnt From Its Mistakes
- Where Is The Grand Tour Season 2 Test Track?
- Here's What The Grand Tour London Launch Was Like
- Where is The Grand Tour's Season 2 Test Track?
- The Grand Tour S2E1 Preview: Hammond's Latest Crash & The Hoff