Following the Logan Paul video controversy earlier this month, there have been calls for YouTube to be regulated in the same way that more traditional TV channels need to be. However, YouTube has refused to accept that, on the basis that it's 'different', thanks to being an open platform that distributes content rather than having any kind of editorial input.
Speaking to BBC Newsbeat, YouTube's chief business officer Robert Kyncl says that, "we're not content creators; we're a platform that distributes the content", and therefore the company believes they should not be subject to regulation by Ofcom.
While Kyncl is right in the regard that YouTube is a distribution platform and can't exactly be compared to the likes of BBC or Channel 4, it is still one of the biggest ways that people consume video and therefore should be subject to some kind of regulation. Logan Paul's video showing the body of a suicide victim which was uploaded to the service is clear proof of that.
Kyncl went on to explain that "the site's community guidelines act as the standards which are a guide on how to behave on YouTube," — but self-created guidelines are a far cry from third party regulation.
YouTube does say it is committed to avoiding any similarly offensive videos ending up on its service again, however. It might not be taking government-prescribed steps, but as Robert Kyncl put it, "the steps we're choosing to do [are] because we believe it is the right thing to do." The company has already announced it will be hiring up to 10,000 more team members whose job it will be to monitor content being uploaded to the site, and its decision to raise the bar for entry into its partner programme is also a step to self-regulate. [BBC Newsbeat]