Low Strength Wine = More Drunk People

By Gary Cutlack on at

The mass availability of lower strength wines and beers in supermarkets could have the unforeseen effect of making people drink more alcohol, as the drink manufacturers and supermarkets are guilty of marketing such beverages as alternatives to soft drinks rather than hard booze.

That's what unit-counters at Cambridge University think at least, which says that advertising suggesting weaker beers, wines and mixed spirit drinks make ideal lunchtime pick-me-ups might end up with drinkers choosing a refreshing six pack of beer over 500ml of sugary water, with the researchers claiming that the likes of Tesco, Asda and Morrisons are failing to market these drinks as safer alternatives to higher strength options.

Worse still, these drinks and their marketing messages contain "an added implication of healthiness" according to the university, with terms like "fewer calories" and "a perfect way to refresh" attempting to make getting only slightly drunk sound like you're on some sort of new year health kick instead of... getting slightly drunk because otherwise life's boring. [BMC via Sky News]