Magic Leap's Cheapest Model Will be a Similar Price to High-End Smartphones

By Tom Pritchard on at

December saw Magic Leap finally unveil its first consumer product, after years of not actually producing anything we the public can get our hands on. If you're excited to get your hands on the augmented reality setup when it launches you might want to start saving your pennies now. From the sounds of things it won't be cheap.

When asked about the price of the Magic Leap by Recode, CEO Rony Abovitz said the cheapest version of the tech will be a similar price to a “higher-end mobile phone to higher-end tablet.”

While the price of a high-end phone can vary drastically, depending on whose you buy, the current trend has seen their price shoot up over the past couple of years. The iPhone X's cheapest model is £1,000, and rumour is that the Samsung Galaxy S9 will be £789. Last year's Note 8 started at £869. While there is a £300-ish window the Magic Leap could fall into, Abovitz didn't object when comparisons were made between his comments and the iPhone X.

Abovitz confirmed that this price window is the absolute bottom line, with the likelihood of more expensive (and advanced) models being made available, saying “I think we’re trying to establish certain tiers — we’re not going to be a single-product company over time."

It's not hard to understand why the Magic leap would end up being so expensive, though. Augmented Reality headsets are still a fledgling industry, and the only things people have the option of buying are the £2,719 Hololens or phone-powered headsets that currently only work with a single app. Abovitz also claims that the Magic Leap will end up replacing many of our existing devices over time, which would actually save us all money in the long run. But that's not going to stop the headset being a tough sell when consumer models hit the market.

No doubt its success with consumers will rely on what it can do, but we don't have any specifics at the moment. The company has partnered with the NBA to stream basketball to the headset, but it will need more than that if it wants to break into the mainstream. It's a good start, though. [Recode via TechRadar]

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