Logan Paul returned from the month-long hiatus related to his “suicide forest” video, which cost him his YouTube RED show and preferred advertising status. Paul made it a whole two days before doing something else reprehensible, and now the video platform has temporarily cut off all advertising to his channel.
Offences this time apparently include: removing a fish from a pond and giving it mock CPR, using a taser on a dead rat, and tweeting about the Tide Pod challenge. All three of these stem from content posted on February 5th, and the video containing the bizarre fish/rat incident remains available. None are nearly as egregious as gleefully filming the body of a dead man, but YouTube has clearly had enough.
The inclusion of the tweet among Paul’s sins is interesting in itself as moderators—those at Twitch most recently—begin using off-platform context to inform their decisions.
In a statement to press, YouTube wrote:
After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels. This is not a decision we made lightly, however, we believe he has exhibited a pattern of behaviour in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.
Of course, this “pattern of behaviour” is exactly the reason Logan Paul became famous in the first place.