Back before Christmas Poundland got into a bit of trouble over some risqué tweets involving a toy elf, which ended up with complaints being filed with the Advertising Standards Authority and a retroactive ban. Clearly Poundland didn't get the message that some people don't like naughty things, because it's back with some Easter-theme tweets along the same lines.
The tweets in question feature two cuddly mascots, a pink rabbit and a chick. It also started off so innocent, with the account revealing them to the world in an appropriate family-friendly manner:
Introducing Bunny and his side Chick! They’re hopping on board with us for Easter... Watch this space to see what they get up to. pic.twitter.com/qlRNPSc0jZ
— Poundland (@Poundland) March 23, 2018
The following day the two were seen again, with Bunny off doing some bird-watching:
Spring in his step, Bunny goes birdwatching. pic.twitter.com/yBSJsICruw
— Poundland (@Poundland) March 24, 2018
Then yesterday's tweet went a bit further:
I’ve got a way to make you hot and cross, Bunny. pic.twitter.com/qxVHRlRhun
— Poundland (@Poundland) March 25, 2018
No doubt the ASA is knee-deep in complaints right now, and by knee-deep I mean about five complaints from three people who don't like the wholesome Christian festival of Eater being associated with cuddly toy S&M.
The last three tweets have been released each day at lunch time, so we've only got a couple of hours to go until we see what Bunny and Chick will be up to today. Feel free to speculate. [via Digital Spy]