Apple's Releasing (PRODUCT)RED Special Edition iPhone 8 and 8 Plus Handsets This Week

By Tom Pritchard on at

So the rumours you may have seen were true, Apple is launching a brand new (PRODUCT)RED iPhone. But only the iPhone 8 models, and not the expensive notch-covered iPhone X for some reason. Prices start at £699, with orders opening tomorrow ready for release on Friday (13th April).

In case you didn't know, the (PRODUCT)RED iPhones are exactly the same as the iPhone 8 models that were released last September. The only difference is that they're only available in the 64 and 256GB variants, have a Red and Black finish and some of the proceeds from sales will go directly to Global Fund HIV/AIDS grants. That money pays for testing, counselling, treatment, and prevention programmes - specifically those that work at preventing transmission between mothers and their babies. Since it first partnered with (RED) in 2006, Apple says it's donated over $160 million to Global Fund.

Apple's also releasing the (PRODUCT)RED leather folio case, which goes on sale for £99 on Apple's online store.

Greg Joswiak, Apple’s vice president of Product Marketing, said:

“This special edition (PRODUCT)RED iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS"


"We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”

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